U.S. TOY COMPANY MAKES INTERNET RETAILER TOP 500 LIST

Grandview, MO, Thursday, June 10, 2010

U.S. Toy Company is excited to announce that it was recently listed on the Internet Retailer Top 500 List for the first time. The company was listed as the 15th largest company in the Toy and Hobby category. Overall, U.S. Toy Company and Constructive Playthings ranked 483 on the Top 500 list. Full details about the Internet Top 500 List can be found at www.internetretailer.com

“We are extremely pleased and excited to be included in this prestigious list of America’s leading online retailers,” said Jonathan Freiden, CEO of U.S. Toy Company.

Internet Retailer's definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2009 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in key categories.

About U.S. Toy Company

U.S. Toy Company is a third generation family owned and operated multichannel merchant! Since 1953, U.S. Toy Company and sister company Constructive Playthings strives to inspire learning, creativity, and fun by offering a unique mix of high quality products with unparalleled play value for children. U.S. Toy Company’s products are sold through catalogs, eight retail stores and online at www.ustoy.com www.cptoy.com and www.constructiveplaythings.com.

About Internet Retailer

Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine that is at the core of the leading retail information web site, an e-commerce conference and four directories that serve the retailing community. Internet Retailer’s 42,500 subscribers and 250,000 monthly web readers represent senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand name manufacturers. Internet Retailer's circulation represents the largest multichannel readership base of any retailing magazine.

For more information about U.S. Toy Company please contact Jonathan Freiden via email at jfreiden@ustoyco.com or phone 816-965-2303

U.S. TOY COMPANY WINS INGRAM’S BEST COMPANIES TO WORK FOR AWARD

Grandview, MO, Thursday, June 10, 2010

U.S. Toy Company is excited to announce that it was selected the winners of the Ingram’s Magazine 2010 “Best Companies to Work For” award in the medium-sized company category. Ingram’s “Best Companies to Work For” recognizes workplaces of the highest quality in the Greater Kansas City whose management practices, educational and advancement opportunities, benefits and spirit of teamwork set them apart from thousands of other companies throughout the region.

“On behalf of the entire U.S. Toy Company family we are honored to be recognized with this prestigious award,” said Jonathan Freiden, CEO of U.S. Toy Company. “We work hard every day to create a passionate, engaging culture dedicated to improving the lives of our customers, employees and our community.”

About U.S. Toy Company

U.S. Toy Company is a third generation family owned and operated multichannel merchant! Since 1953, U.S. Toy Company and sister company Constructive Playthings strives to inspire learning, creativity, and fun by offering a unique mix of high quality products with unparalleled play value for children. U.S. Toy Company’s products are sold through catalogs, eight retail stores and online at www.ustoy.com www.cptoy.com and www.constructiveplaythings.com.

For more information about U.S. Toy Company please contact Jonathan Freiden via email at jfreiden@ustoyco.com or phone 816-965-2303.

U.S. TOY COMPANY SPONSORS PENNIES FOR PATIENTS AT LOCAL SCHOOLS

During the 2009-2010 school year more than 100,000 students at 60 counties in Missouri, and five counties in Kansas joined together for a three week service-learning program designed to raise awareness and collect spare change to benefit The Leukemia & Lymphoma Society. Studnets collected more than $200,000 to benefit local blood cancer patients and their families, as well as fund valuable life-saving research. A $25,000 increase over the previous year’s total!

This year U.S. TOY Co. and Constructive Playthings joined the effort as the Presenting Sponsor of the Mid-America Chapter Pennies for Patients program. U.S. Toy Company and Constructive Playthings is headquartered in Grandview, MO. They have over 400 employees with retail stores in California, Colorado, Florida, Illinois, Kansas, Pennsylvania and Texas. The U.S. Toy division is a world leader in carnival, novelty, magic and party products. Constructive Playthings, which is a division of U.S. Toy, is a leading supplier throughout the world of early childhood educational toys and products for parents, families, teachers and churches. The sole purpose of this division is to promote, enhance and enrich the growth of children, which the company thinks is our nation’s greatest asset. Products from all over the world are sent to the company’s onsite warehouse and shipped to the end user through their distribution center. Their products are sold via catalog, call center and online at www.ustoy.com and www.constplay.com. The company is a recipient of the Ernst & Young Entrepreneur of the Year Award.

The Leukemia & Lymphoma Society (LLS) is the world's largest voluntary health organization dedicated to funding blood cancer research, education and patient services. LLS's mission: Cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families. Since the first funding in 1954, LLS has awarded more than $600 million in research funding.

“These students serve as an example to all of us through their commitment to helping others,” said Jonathan Freiden, CEO of U.S. Toy Co. “This is a program everyone can participate in, and take pride in. Their giving truly is making a difference in the lives of patients right here in our area.”

For information regarding local programs and services of the Mid-America chapter of The Leukemia & Lyphoma Society, call (800) 256-1075 or to donate to a local school visit our Web site at www.schoolandyouth.org/mid.